Launching a book isn’t about doing everything. It’s about doing the right things, at the right time, for the right reasons.

In The Book Launch Blueprint, book marketing strategist and publishing professional Aryn Van Dyke breaks down the essential elements of a successful book launch plan, with a clear focus on marketing strategy that actually supports your goals.

This high-level, strategy-first webinar is designed for authors who want clarity, confidence, and direction—before they start posting, pitching, or spending money.

You’ll learn how to think about your book launch the way publishing pros do: starting with goals and objectives, then building a focused, realistic marketing plan around them.

Aryn will walk through the can’t-miss strategies that consistently drive successful launches, highlight common mistakes authors make, and share real-world examples and case studies from both traditional and independent publishing.

ABOUT ARYN

Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.